Unisex-modell i ekologisk bomull

I april 2012 utmanade Nudie Jeans alla att designa en t-shirt som skulle illustrera ordet "Empowerment" (makt, självbestämmande). Resultatet blev åtta t-shirts.

"My design is about a choice we make, in more developed and secure environments. The slogan ’truth or dare?’ embodies this choice: do we merely accept the truth that violence, hatred and ignorance exists? Or do we dare to change this through not only empowering others, but giving them the resources to empower themselves?"

/Ieuan Jones