I april 2012 utmanade Nudie Jeans alla att designa en t-shirt som skulle illustrera ordet "Empowerment" (makt, självbestämmande). Resultatet blev åtta t-shirts, detta är #3.
"I think Education is the way forward for everything not just a way out of poverty but also the way forward for all problems in society may it be sexual or ethnical rights. Education is what is important to me so thats my main message with my print, in my mind I had a kid starting to learn the alphabet with the idea the more you learn the more empowered you will get. The path to a better world does not come through us but through our children."