Unisex-modell i ekologisk bomull

I april 2012 utmanade Nudie Jeans alla att designa en t-shirt som skulle illustrera ordet "Empowerment" (makt, självbestämmande). Resultatet blev åtta t-shirts.

"Many of us possesses the ability to take the power back from what has been written, from the system of rules, and reveal to others the enourmous amount of creative power such understandment mean."

/Lars Holmberg