I april 2012 utmanade Nudie Jeans alla att designa en t-shirt som skulle illustrera ordet "Empowerment" (makt, självbestämmande). Resultatet blev åtta t-shirts, detta är #1.

”Take a little bit of nothing and make a whole lot of something! With my drawing I want to illustrate how one thought, voice or initiative can make a difference. The eye or the seed, represent one persons mind budding, inspiring. Coming together with others these spiring ideas will eventually blossom and make way for real change.”

/Mimmi Andersson